"The web knows what you like and it’s working hard to surround you with reminders that you’re right."

Seth Godin writes,

It’s good news and bad news.

The web knows what you like and it’s working hard to surround you with reminders that you’re right.

This is good news because it can help an outsider feel more normal. If you have something you’re interested in, you’ll see more of it, news about it, affirmations… all of which will help you find the confidence to speak up and lead. Everywhere you look, you’ll see reminders that the world is actually just the way you hoped.

And this is bad news because it amplifies bad behavior. It normalizes behavior that successful cultures work hard to diminish. This reinforcement makes your bubble ever thicker and makes it easy to believe that in fact, the world does revolve around you.

Everyone doesn’t agree with you, the web just makes it feel that way.