Making it more human, more personal

Seth Goding writes today about making it real:

You could make it into a cookie cutter, a scalable, depersonalized, committee-approved ticket to endless growth.

Or you could make it more real, more human and more personal.

What is "it"?

It is the interaction you have with your best customer. It is the way you talk to your employees. It is your safety policy, your go to market strategy, your approach to the board meeting.

If you can't figure out how to talk to one person, it doesn't really pay to scale up your efforts to talk to a thousand.

Enjoy the status quo, or make art?

Seth Godin writes today about making art.

What is your art?

I define art as having nothing at all to do with painting.

Art is a human act, a generous contribution, something that might not work, and it is intended to change the recipient for the better, often causing a connection to happen.

Five elements that are difficult to find and worth seeking out. Human, generous, risky, change and connection.

You can be perfect or you can make art.

You can keep track of what you get in return, or you can make art.

You can enjoy the status quo, or you can make art.

The most difficult part might be in choosing whether you want to make art at all, and committing to what it requires of you.