Some voters the campaigns will be fighting over

A bipartisan group of pollsters questioned self-described undecided female voters who shop at Wal-Mart at least once a month in Richmond, Virginia and Las Vegas, Nevada.. They came away with three findings:

•  Don’t underestimate the power of the first family’s image with female voters.
•  The females in the focus groups were surprisingly risk averse — to the point it evoked thoughts of FDR’s 1944 re-election slogan “Don’t swap horses midstream.”
•  Romney remains largely undefined among these two groups. 

Read more here: http://atr.rollcall.com/the-2012-campaign-through-the-eyes-of-walmart-moms/