Can anyone explain this to me?

I first heard this yesterday on NPR, while waiting for commercials to end on the talk radio stations. New polls conducted by New York Times, CBS and Quinnipiac are showing Obama with big leads in Florida, Ohio, and Pennsylvania. Then, in today's Denver Post, there is a full page story with a large photo of Obama talking to a packed crowd in Akron, Ohio. Nevertheless, voters in each state, by double-digit margins, say his policies would hurt, rather than help, their personal financial situation if he were to be re-elected. What were the "double digits?" Ten percent? Twenty percent? Thirty percent? Forty percent? Fifty percent? More? How can you say his policies would hurt your personal financial situation, then say you are going to vote for him? It does not make sense!