"rebranding morbid obesity as healthy and confident at any size"

Ace of Spades shows how Gillette has been attacking traditional masculinity while celebrating a very non-traditional form of femininity -- namely, rebranding morbid obesity as healthy and confident at any size -- was Gillette's "authentic" corporate voice.

Go out there and slay the day 💪🏼 📸 Glitter + Lazers pic.twitter.com/cIc0R3JfpR

— Gillette Venus (@GilletteVenus) April 3, 2019