Thursday, October 18, 2018

"Honestly, it's not for everyone!"


Jared Gilmour writes in the Wichita Eagle,
Potential tourists can’t say Nebraska didn’t warn them.

Nebraska’s tourism commission announced Wednesday that the tagline for its new tourism campaign is “Nebraska: Honestly, it’s not for everyone.”

It’s a concession — said with quirky, self-effacing charm — that Nebraska promoters hope will highlight what the state does provide to potential vacationers: Outdoor recreation, natural beauty, an escape from the city and a connection to the West.

“We discovered that we can’t offer something to everyone — but to those that we can, this campaign speaks to their sense of adventure and discovering what we as Nebraskans are all about,” Deb Loseke, chair of the Nebraska Tourism Commission, said in a statement.

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