Climb up the stack!

Seth Godin's latest:

The full stack keeps getting taller

The bottom of the stack is essential, but it always gets easier to take for granted.

Of course electricity comes out of the little hole in the wall when you plug something in.

Of course the email engine works every day.

Of course the chipset returns the right calculations.

Of course the webpage loads quickly.

Of course the car starts the first time.

Of course the fax machine always works with other brands.

Of course you can call someone across the world for ten cents...

All of these things used to be really hard, random in their reliability, precious when they worked. Today, for most of us, they're a given (but still important).

Value is created as you work your way up to the newer, harder, scarcer parts of the value creation process. And then we'll figure those out and the stack will get taller still.

When the stack catches up, when the work you do is work that's taken for granted, climb up the stack.