From Fox News:
The federal government is hiring what it calls a "Behavioral Insights Team" that will look for ways to subtly influence people's behavior, according to a document describing the program obtained by FoxNews.com.Such policies -- which encourage behavior subtly rather than outright require it -- have come to be known as "nudges," after an influential 2008 book titled "Nudge" by former Obama regulatory czar Cass Sunstein and Chicago Booth School of Business professor Richard Thaler popularized the term.
Jerry Ellig, an economist at the Mercatus Center, said that some "nudges" are reasonable, but warned about a slippery slope.
"If you can keep it to a 'nudge' maybe it can be beneficial," he added, "but nudges can turn into shoves pretty quickly."
Via Instapundit
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