Money and sex

Brandon Wade, the creator of SeekingArrangement.com says it's an "alternative to financial aid" but claims the site didn't set out to target students, but it stumbled on the niche and began offering students premium free memberships in 2011 which normally cost $30 a month. Sugar daddies are charged $70 to $180 a month, depending on membership level.

Student users of the site jumped from 79,400 worldwide in 2010 to 1.9 million this year, which accounts for one third of its users. Interestingly, the company says enrollment jumps during August and January when tuition is typically due, sometimes to more than double normal levels.

Women who have used the site report experiences that are wide ranging, from respectful dates all the way to aggressive solicitation online, and although sex is not guaranteed, most users say it is implied.

...SeekingArrangement.com was created out of his own frustration with women, and realized that a site such as his would highlight what set him apart: money.

"Money and sex are things that people want. I think the controversy comes into play on seeking arrangement because we are so up front about it." Wade said.

Alas, with the jobs recovery being as weak as it is, it's only a matter of time before more students transition into full time users of sugar daddy services instead of looking for employment. Perhaps when Tim Geithner penned the now infamous "Welcome To The Recovery" piece in the New York Times back in 2010, he should have followed it with "And The New Modern Hooker Economy."