The crowd, your work, and a choice

Seth Godin writes,

The crowd prefers sweets.

The crowd gets on its feet when your band plays the big hit, and sits down for the new songs.

The crowd will pay far more for a steak dinner than a vegetable one, regardless of cost or effort or value.

The crowd will always pick the movie over the book.

The crowd would rather wait in line for the popular attraction.

The crowd likes to be chased.

The crowd likes explosions, resolved plots and ample lighting.

The crowd would prefer a digest.

The crowd never liked Ornette Coleman very much.

The crowd's favorite words include fast, easy, cheap, fun, now and simple.

The crowd needs a deadline.

The crowd is the group of people who don't get what you do, who loom on the horizon as the reward for making your work more popular.

And yet, the crowd continually gets more than it deserves, because people like you make work that matters. Work that you're proud of.