Please care about me!

American voters want to believe that their presidential candidates care about them. That was the main thing lacking in Mitt Romney's candidacy. Jonah Goldberg explains:

But the only poll you need to know about was the exit poll of voters in 2012, which asked, “Which one of these four candidate qualities mattered most in deciding how you voted for president?”

Romney won three out of four. On “shares my values,” Romney won 55 to 42. He won on “is a strong leader” 61 to 38. He took “has a vision for the future” 54 to 45.

But in the category “cares about people like me,” Romney lost by a staggering 63 points (81 to 18).

Read more here.