The dinosaur media lose out to the internet

Fred on Everything writes a piece about the media.

They are concentrated in Washington and New York. They don´t get out much. Editors naturally tend to hire people who agree with them, so everyone does. (I knew a couple of closet conservatives in the newsroom of the Washington Post, but they kept their heads down.) Papers say they want diversity in the newsroom, but by this they mean people of different colors who think the same things.

And of course diversity in the newsroom means homogeneity in the news: If you are, say, a white man sitting in a room with blacks, lesbians, real women, homosexuals and Chicanas, you can´t say anything that might offend any of them, because you have to sit next to them again the next day.

Reporters don´t have much curiosity. Go to NBC Washington and ask the editor whether she has been to Idaho to get to know the militias, (”Jesus, those crazies?”) or spent enough time in a police car to learn what actually goes on (“Oh god, oh god, I can´t put that on the air.”), or been in the military (“No, I was at Swarthmore.”), or spent a week in a cheap hotel in Bluefield, West Virginia to see what people think.

If she did go, she would overdress, seem a virtual space alien to the locals, and know so little of the culture that she couldn´t really talk to people. She would have her laptop, though, so she could read Salon.

The dinosaur media lose out to the internet because they not only don´t want to but can´t deal with things that most stir the populace: race, wars, guns, abortion, separation of church and state, evolution, immigration. The velvet noose of political correctness ensures that only Appropriate Thought can be published. Those who deviate will be fired.

If you deal in opinion, you have to avoid upsetting the editor, the advertisers, your colleagues, the victim groups, and above all be politically correct. In columnists, papers want slot-fillers—the female liberal, female conservative, black liberal, and so on—who can be relied on not to say anything unexpected or controversial. Editors want adventure without danger. Thus the rule for an aspiring columnist for print publications is to choose a spot on the political spectrum and never deviate from it, even though he knows that much of it is nonsense. This keeps columnists boring.

It also creates huge openings for writers on the web. No paper on the planet would publish Fred on Everything, which means that it has no organized competition. Yet I have far more circulation than I did in what I once thought of as serious journalism. And this is why you can find better, more expert, and more thoughtful commentary on line than in the (as we say) Major Media.