Wednesday, July 29, 2015

Is the GOP field really all that talented?

Daniel Greenfield writes at Sultan Knish,
Conservative punditry is mourning a field in which talented and promising Republican leaders are being ground under. And they have a point, but if those Republicans were really so talented and promising they wouldn't be falling behind to a man whose big talent is brash self-confidence.

Brash self-confidence, an outsized personality, a willingness to take great personal risks are what is absent from the Republican field. And those define Trump's brand. They may be fake, but in an age where the camera defines truth, your messaging is only as good as your acting and your sales skills.

Donald Trump is a great salesman. His Republican rivals aren't. Some are talented lawyers. They understand policy and political tactics. But they couldn't sell a discounted heater to Eskimos.

...Trump has changed the race from a huddle of politicians trying to lock down distinct blocs and lines of appeal in the party, Evangelicals, libertarians, candidates who can appeal to minorities, youth votes, to blatant populism. Trump doesn't appeal to any blocs. He has the FOX News sensibility of shouting the right sorts of things at the right time with a fake working class edge.

In short, he's Bill O'Reilly.

...The Republican field is filled with candidates who offer workshopped solutions. Even the best of them don't quite channel the public outrage, the sense of persecution that so many people feel.

They're sensible, reasonably personable, somewhat articulate, possessed of a measured sense of humor and all those things that Mitt Romney couldn't figure out how to be in front of a camera.

By 2012 standards, they're a vast improvement. By 2016 standards, that may not be enough.

...People need someone to fight for them. They need more from a politician than a great story. They need the feeling that the politician will do everything he can to fight for their way of life.

If they want to win, they are going to have to silence their inner lawyer, shut down some of the skills they learned as politicians, and learn to project what their audience is feeling. A good politician knows what you want to hear. A good salesman knows what you want to feel.

Trump isn't fighting this as a battle of ideas or policies. He's talking about what people feel.
Read more here.

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