Lose the primary, and win the general election?

Can you explain to me how a presidential candidate can lose the primary, but win the general election? That's what Jeb Bush said he is prepared to do! News flash for you, Jeb: if you lose the primary, you don't get to be the nominee of the Republican party in the general election! Jonathan Martin writes:

Mr. Bush said at The Wall Street Journal’s CEO Council in Washington that Republican candidates must be willing to “lose the primary to win the general, without violating your principles.”

Huh?


Common Core lover Jeb Bush attends the National Summit on Education Reform in Washington last month. Credit Susan Walsh/Associated Press