Do we have too many choices? If we had fewer options to choose from, would we be happier? When there are lots of alternatives, we are nagged by the thought that we are missing out! Adding options increase expectations. "Everything was better when everything was worse!" The secret to happiness is low expectations! Depression and suicide are on the increase. This is a problem here in modern, western affluent society. Psychologist Barry Schwartz actually makes the case for income redistribution!