advisers are planning spontaneity and carefully rehearsing casualness.
...“It’s exactly the same as selling an iPhone or a soft drink or a cereal,” Peter Sealey, a longtime corporate-marketing strategist, told the Post. She needs to use everything a brand has: a dominant color, a logo, a symbol. . . . The symbol of a Mercedes is a three-pointed star. . . . The symbol of McDonald’s is the golden arches. What is Clinton’s symbol? How about a downward-trending arrow?
...The simple fact is that the Hillary Clinton you see — controlled, defensive, out of touch — is the only Hillary Clinton there is or ever will be, and no amount of re-re-re-re-branding will change that.
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