Thinking into the future

In the Atlantic, Trump critic Franklin Foer writes about Jeff Bezos.

Over the course of just this past year, Amazon has announced the following endeavors: It will match potential home buyers with real-estate agents and integrate their new homes with Amazon devices; it will enable its voice assistant, Alexa, to access health-care data, such as the status of a prescription or a blood-sugar reading; it will build a 3-million-square-foot cargo airport outside Cincinnati; it will make next-day delivery standard for members of its Prime service; it will start a new chain of grocery stores, in addition to Whole Foods, which it already owns; it will stream Major League Baseball games; it will launch more than 3,000 satellites into orbit to supply the world with high-speed internet.

...Over the course of just this past year, Amazon has announced the following endeavors: It will match potential home buyers with real-estate agents and integrate their new homes with Amazon devices; it will enable its voice assistant, Alexa, to access health-care data, such as the status of a prescription or a blood-sugar reading; it will build a 3-million-square-foot cargo airport outside Cincinnati; it will make next-day delivery standard for members of its Prime service; it will start a new chain of grocery stores, in addition to Whole Foods, which it already owns; it will stream Major League Baseball games; it will launch more than 3,000 satellites into orbit to supply the world with high-speed internet.

...In the vernacular, Amazon is often lumped together with Silicon Valley. At its spiritual center, however, Amazon is a retailer, not a tech company. Amazon needed to elbow its way into a tightly packed and unforgiving industry, where it faced entrenched entities such as Barnes & Noble, Walmart, and Target. In mass-market retail, the company with the thinnest margin usually prevails, and a soft December can ruin a year. Even as Bezos prided himself on his capacity for thinking far into the future, he also had to worry about the prospect of tomorrow’s collapse. At tightfisted Amazon, there were no big bonuses at year’s end, no business-class flights for executives on long hauls, no employee kitchens overflowing with protein bars.

...What is Amazon, aside from a listing on Nasdaq? This is a flummoxing question. The company is named for the world’s most voluminous river, but it also has tributaries shooting out in all directions. Retailer hardly captures the company now that it’s also a movie studio, an artificial-intelligence developer, a device manufacturer, and a web-services provider. But to describe it as a conglomerate isn’t quite right either, given that so many of its businesses are tightly integrated or eventually will be. When I posed the question to Amazonians, I got the sense that they considered the company to be a paradigm—a distinctive approach to making decisions, a set of values, the Jeff Bezos view of the world extended through some 600,000 employees. This description, of course, means that the company’s expansion has no natural boundary; no sector of the economy inherently lies beyond its core competencies.

Bezos keeps the Post structurally separate from Amazon—his family office monitors the business of the paper—but he runs it in the same expansionist spirit as he does his company. He vowed to put every dollar of profit back into the enterprise. In the six years of his ownership, the Post newsroom has grown from 500 to just over 850.

...At the heart of Amazon’s growing relationship with government is a choking irony. Last year, Amazon didn’t pay a cent of federal tax. The company has mastered the art of avoidance, by exploiting foreign tax havens and moonwalking through the seemingly infinite loopholes that accountants dream up. Amazon may not contribute to the national coffers, but public funds pour into its own bank accounts. Amazon has grown enormous, in part, by shirking tax responsibility. The government rewards this failure with massive contracts, which will make the company even bigger.

The company is following in its owner’s tracks. Just as Bezos has folded himself into the fraternity of Washington power—yukking it up at the Alfalfa and Gridiron Clubs—thousands of Amazon implants will be absorbed by Washington. Executives will send their kids to the same fancy schools as journalists, think-tank fellows, and high-ranking government officials. Amazonians will accept dinner-party invites from new neighbors. The establishment, plenty capacious, will assimilate millionaire migrants from the other Washington. Amazon’s market power will be matched by political power; the interests of the state and the interests of one enormous corporation will further jumble—the sort of combination that has, in the past, never worked out well for democracy.

...Yet the erosion of democracy comes in different forms. Untrammeled private power might not seem the biggest threat when public power takes such abusive form. But the country needs to think like Bezos and consider the longer sweep of history before permitting so much responsibility to pool in one man, who, without ever receiving a vote, assumes roles once reserved for the state. His company has become the shared national infrastructure; it shapes the future of the workplace with its robots; it will populate the skies with its drones; its website determines which industries thrive and which fall to the side. His investments in space travel may remake the heavens. The incapacity of the political system to ponder the problem of his power, let alone check it, guarantees his Long Now. He is fixated on the distance because he knows it belongs to him.

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