Wednesday, December 25, 2013

Mainstream views influencing pop culture

Adrienne Royer writes at The Federalist,

It was only a matter of time before the left complained about Phil Robertson. His actual quotes in GQ are almost insignificant – at some point, someone was going to go after him for his views on guns, women, and even his much-hated “yuppie” comments.

The surprise should be how liberals dismissed the rise of Duck Dynasty until this fall, when it was too late to stem the show’s popularity. Once it became evident that this family held so much influence, the left suddenly realized they faced the first threat to their decades-long monopoly on popular culture.

Duck Dynasty was the top 3 show on television among all categories according to Nielsen ratings released on Thursday.

In just four years, the Robertsons have gone from hosting a hunting and fishing show on the Outdoor Channel to starring in the most popular reality TV show in history. This astonishing growth – and their ability to merchandise practically any product sold at Wal-Mart – demonstrates how the show’s primary focus on humor combined with their beards, camo, and frat boy antics can push messages supporting traditional marriage, church, masculinity, and gun rights.

Like many Americans, the lives of the Robertsons revolve around their church, kids’ activities, work and family get-togethers. Because of their honesty about struggles with alcoholism, drugs and overcoming poverty, the Robertsons demonstrate that it is possible to have a close, traditional family unit in modern times without relying on government handouts.

The threat of the Robertsons isn’t in Phil’s politically incorrect comments. The threat is that this family has figured out how right-wing politics and Evangelical Christianity can influence pop culture without being the punch line or the bad guy. While the left has spent decades making conservatives look like idiots and Christians look like bigots, Duck Dynasty reminds average Americans that these views are mainstream. The left is alerted but will those on the right take advantage of what the Robertsons have created?

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