Write less!

Is your writing too long? Why? For whose benefit? Neuroskeptic writes that

Most writing is too long and the most common reason is that it's not written for the reader's benefit. Readers want the important stuff, as clearly as possible, in the shortest possible space. If you remember that and let it guide your writing, you won't go far wrong. The reader's favourite bits are the ones you don't write.

http://neuroskeptic.blogspot.com/2012/12/why-and-how-to-write-less.html