"So, if Kellogg's wants to shrink the market for Frosted Flakes by 50 per cent, fine: let's frost 'em out, until they understand that, in politicizing everything, they're the flakes."

Mark Steyn hates the idea of boycotts, but...

I hate boycotts, too. I want to be free to reject Kellogg's cereals because they suck rather than because buying them is a political act. But John Hinderaker's right: This is a one-way street that leads to a de facto one-party state, or at any rate a one-party culture. The left wants a world in which a discount furniture warehouse is free to advertise with Rachel Maddow but not Rush Limbaugh. And in pushing further and further down that path they make everything political, and render normal civic life all but impossible - to the point where the CEO of something as universal and unobjectionable as Kellogg's Corn Flakes finds it easier to side with the losing side in a free election, and against half of his fellow citizens. So, if Kellogg's wants to shrink the market for Frosted Flakes by 50 per cent, fine: let's frost 'em out, until they understand that, in politicizing everything, they're the flakes.

Will they get away with it? Other corporations that prioritize politics over products aren't:

Not only has ESPN and the NFL willfully entered into the political fray, so did Anheuser-Busch InBev - to the same detrimental results.

After the beer company aired an advertisement featuring comedians Amy Schumer and Seth Rogen this October that was preachy, unfunny, and political, Bud Light sales were destroyed.

Read more here.