Monday, November 14, 2016

"The Monster frame: If it cracks enough, it breaks. The Master Persuader is just getting started."

Scott Adams writes,
Anti-Trump protesters believe they are fighting the good fight to stop a racist, homophobic, sexist monster. But about half of the country – the half that I’m in – is in a different movie.

...The main thing you have to do is violate the frame. Clinton framed Trump as a monster, and now protesters are locked into that illusion. If Trump does things that can be construed as monster-like, the illusion is strengthened. But every time he violates that framing, the illusion gets a crack. If it cracks enough, it breaks.

...Trump has lots of other ways to crack the monster framing in the coming months. He can say more about his “New Deal” ideas for helping African-Americans. He could flip a foreign leader from a critic to a friend. He could come up with some ideas on lowering college costs. He could say more about his plan NOT to deport undocumented citizens who have obeyed the law since coming to this country.

He has lots of levers. Expect him to push one lever after another until the monster framing cracks. By summer the story will be that he’s the most flexible and centrist president in our history.

...Watch for Trump to save some kittens – as many as necessary – until you can’t hold in your mind the frame that he’s a monster. Enjoy the show. The Master Persuader is just getting started.

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