Setting yourself apart

Seth Godin has a new twist on an old saying:

More trouble than it's worth

In five words, that's one secret to delight. When you do the work that others can't possibly imagine doing, you set yourself apart.

Seeking out the things that are more trouble than most people think they're worth is a powerful place to be.

The hard part, of course, is actually doing something that appears to be far more trouble than it's worth.