Have you ever noticed how newspapers report corporations' disappointing financial news? When it involves some corporation other than their own, the disappointing news gets featured prominently. When it is their own disappointing news, you have to read far down in the story to find it.
For example, today the Denver Post printed a small story about its latest six months. The headlined blared "39% rise in digital replica editions." However, if you keep reading, you will find (in paragraph six) that the Sunday edition, including both digital and dead tree editions, has seen a 6% drop since the last report six months ago. Total daily circulation, including both digital and dead tree editions, has dropped 10% in the last six months (paragraph seven).
The previous six months also reported overall losses in readership. Nevertheless, the story's conclusion was "It's an exciting time to be a Denver Post subscriber," said Post publisher and CEO Mac Tully.
What is the total number of digital subscribers? Well, in May the number was 8,277 (which was not reported in today's story). A 39% increase would bring the total to 11,504, if I did my math correctly.
Read more here, and here.
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