Saturday, April 19, 2014

Covering their asses

One company is suing another company over edible marijuana packaging.


Steve Raabe reports,
A Longmont-based maker of marijuana-infused mints said Friday it is filing a trademark infringement lawsuit against Denver edibles company Dixie Elixirs.

Bridge Marketing alleges in the suit that Dixie Elixirs recklessly packaged "MED-a-Mints" in a manner that makes them look like candy.

The lawsuit claims that Dixie Elixirs failed to use Bridge's trademarked design for packages of the mint-like lozenges that contain THC, the psychoactive ingredient in marijuana.

"Edible marijuana is not candy," said Gary Gabrel, MED-a-Mints' inventor and managing partner of Bridge Marketing. "And yet Dixie Elixirs has acted with reckless disregard to business ethics and consumer safety by removing our clear and conservative labeling, and by refusing to offer the product in childproof packaging that we have repeatedly recommended."

The legal dispute is unfolding in the wake of two high-profile deaths that may have connections to edible marijuana. In one case, a Denver man is believed to have purchased THC-infused candies and may have consumed them just prior to allegedly shooting his wife to death. In the other case, a college student jumped to his death from a Denver hotel balcony after eating six times the recommended dose of a marijuana cookie.
Read more here.

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