Losing customers, so let's try virtue signaling!

After I read a Facebook article about a number of businesses deciding to pull their advertising from the Tucker Carlson Show, I made a note to myself not to patronize those businesses. One of them is IHOP. MoneyWise includes IHOP in a list of restaurants that are struggling.

The chain that got its start as International House of Pancakes is getting battered.

IHOP has been losing customers to ethnic restaurants and places known for healthier foods. Its parent company wants to move toward those types of menus and away from the kind of comfort food that turns off today's consumers who pay attention to calorie counts.

So, owner Dine Brands said it would close as many as 40 IHOPs this year.

Read more here.