Status battles

...Leftism is a status machine. A very, very successful status machine. Conservatives have lost status battle after status battle, often because they fought it as a policy battle. It rarely is.

That’s conservatism’s most consistent and most damaging mistake.

...The media offers people clues about what things are high status within the areas they cover. People notice, and act accordingly. Yet most conservatives still don’t understand Trump’s response:

If I lower the media’s status, I will wreck their power.

...American belief in the credibility of their news media is now at about 32 percent. That’s the lowest ever polled, and an 8 percent drop from the lowest point of the 2008-2015 period. The media has lost audience, and a lot of power. When Vogue tried to damage Melania by ripping her wardrobe, activists promptly made memes from a photo of the weird-looking critic. The attack instantly lost its power.

Facebook has tried to fight these trend lines by flagging items as “fake news.” Recently, the social media giant decided to stop. Too many people sought out flagged articles. Or, put another way: In many circles, the mainstream media’s status has become negative.

So, why hadn’t anyone ever done this before? In fairness, Newt Gingrich had some success in the 2012 primaries, and Ted Cruz has also tried. But they lacked the full array of tools. Worse, they didn’t understand how to make the media their enemy.

Once you understand conservatives’ biggest and most consistent mistake, it all becomes clear.

Now, how about a 12-step program to finally stop making the same mistake?

Read more here.