Message testing

Paul Schwartzman and Jenna Johnson write on today’s front page of the Washington Post: “While it may seem like a lurching, chaotic campaign, Trump is, for the most part, a disciplined and methodical candidate, according to a Washington Post review of the businessman’s speeches, interviews and thousands of tweets and retweets over the past six months. .. The Post’s analysis found several qualities to Trump’s approach. First is a pattern of experimentation that suggests that he is testing his insults and attacks as he goes along. Like a team of corporate marketers, Trump understands the value of message-testing — but he appears to do it spontaneously, behind the lectern and on live television. … For all his apparent ad-libbing, Trump’s presentation is rife with words he often repeats.”