"A web of paywalls and subscriber-only content is probably the future for the large scale content makers."

Z Man writes,

Web sites are probably near the point of negative returns, with regards to monetizing their content. That’s why so many are going back to the old subscription model. It may not fix their revenue problems, but they have no other option. The ad model is simply not working. That, of course, means the ad model is probably nearing collapse. Once big sites begin to rethink how they monetize their content, everyone else follows. A web of paywalls and subscriber-only content is probably the future for the large scale content makers.

Whether or not that is sustainable is a topic for another day.

Read more here.