Are you hiding?

Seth Godin writes today about how we hide:

Your customers are hiding.

Your prospects are hiding.

You are hiding.

All of us are.

Hiding from change. Hiding from responsibility. Hiding from the prospect of feeling foolish.

We hide by avoiding things that will change us. We hide by asking for reassurance. We hide by letting someone else speak up and lead.

We live in fear of feelings.

We're lucky enough that the things we used to fear don't happen so often any more, so now we fear feelings.

We will rationalize in extraordinary ways to avoid coming out of hiding.

When in doubt, look in the hiding places.

Olly, olly, oxen free.