Freefall?

This is good news. Americans are beginning to be concerned about sugar and sugar substitutes in their sodas. This chart shows that every major soda except Sprite showed a decrease in sales last year.


The Wall Street Journal reports that soda sales are in "freefall:"

U.S. retail sales of carbonated soft drinks shrank 1% to $76.3 billion, the first downturn in dollar terms in at least 15 years, indicating that the companies were unable last year to offset volume declines by raising prices.

$76 billion? That's a freefall? We've got a long, long way to go!