The globe is facing a "tidal wave" of cancer, and restrictions on alcohol and sugar need to be considered, say World Health Organization scientists.
It predicts the number of cancer cases will reach 24 million a year by 2035, but half could be prevented.
The WHO said there was now a "real need" to focus on cancer prevention by tackling smoking, obesity and drinking.
The World Cancer Research Fund said there was an "alarming" level of naivety about diet's role in cancer.
One of the report's editors, Dr Bernard Stewart from the University of New South Wales in Australia, said prevention had a "crucial role in combating the tidal wave of cancer which we see coming across the world".
"The extent to which we modify the availability of alcohol, the labelling of alcohol, the promotion of alcohol and the price of alcohol - those things should be on the agenda."
He said there was a similar argument to be had with sugar fuelling obesity, which in turn affected cancer risk.
"In the UK, about a third of the most common cancers could be prevented through being a healthy weight, eating a healthy diet and being regularly physically active.
"These results show that many people still seem to mistakenly accept their chances of getting cancer as a throw of the dice, but by making lifestyle changes today, we can help prevent cancer tomorrow."
It advises a diet packed with vegetables, fruit, and wholegrains; cutting down on alcohol and red meat; and junking processed meat completely.
Dr Jean King, Cancer Research UK's director of tobacco control, said: "The most shocking thing about this report's prediction that 14 million cancer cases a year will rise to 22 million globally in the next 20 years is that up to half of all cases could be prevented.
I eat a sandwich chocked full of processed meats and cheese every day. Goodbye. Actually, isn't the reason cancer is on the increase because of the fact that people are living longer?
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